Mashreq partners with Virtusa to implement Blue Prism’s Digital
Workforce to drive innovation, increase productivity, improve customer
experiences and deliver new services
DUBAI, United Arab Emirates & SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--Sep. 11, 2018--
Virtusa
Corporation (NASDAQ GS:VRTU), a global provider of digital strategy,
digital engineering, and IT outsourcing services that accelerates
business outcomes for its clients, and Mashreq Bank, the leading
financial institution in the United Arab Emirates (UAE), today announced
the successful implementation of Blue
Prism’s Digital Workforce. Mashreq is the first private bank in the
UAE to implement an automation platform that integrates emerging
technologies such as robotic process automation (RPA), artificial
intelligence (AI), machine learning (ML), and cognitive capabilities to
deliver seamless digital customer experiences and improve operational
efficiency for the bank’s staff so they can better service customers.
“Innovation and excellence in customer experience are cornerstones of
Mashreq. The success of this implementation reflects our pioneering
streak and our relentless effort to lead digital disruption in the
industry,” said Nitin Bhargava, chief technology officer – Business
Technology, Mashreq Bank. “We continue to provide an unparalleled
experience to our customers, achieve unmatched operational excellence,
and build a robust, intelligent digital workforce. Thanks to our
strategic partner, Virtusa, and the latest software from Blue Prism,
we’ve not only gained advanced process automation capabilities, but also
AI/ML capabilities that enable us to stay ahead of the curve.”
As part of its digital transformation journey, Mashreq Bank is
continuously evolving its strategies to innovate and transform its
banking operations. This helps address changing consumer needs by
developing new products and services and providing seamless, convenient,
and secure banking services to its customers.
Mashreq worked with Virtusa’s Global Automation practice to define the
right AI, digital process automation (DPA) and RPA driven process
automation strategy for the bank, identify the right virtual workforce
platform, and implement intelligent automation across the bank’s process
landscape. Virtusa leveraged its strong experience in designing and
delivering DPA, software robotics and AI solutions for global banks -
and helped Mashreq design and build solutions that met their strategic
vision for operational excellence and customer experience.
“This upgrade is another milestone in Mashreq Bank’s journey to
becoming a truly digital bank, enabling it to cater to the growing
digital customer base while gaining strategic competitive advantage. For
organizations to succeed in this digital age, it is imperative to keep
pace and embrace disruptive innovation. We are delighted to have
partnered with Mashreq Bank through this process, and we are thankful to
its leadership team for trusting us to realize its transformation agenda.
Virtusa will continue to support Mashreq Bank in its endeavor to
provide the most rewarding banking relationship for its customers,” said
Vasudev Telikicherla, senior vice president and head of the Middle East
Business Unit, Virtusa.
Virtusa leads global organizations across multiple industries on their
path towards digital business transformation. It recognizes and
implements solutions to further its clients’ digital transformations by
enabling them to leverage intelligent automation and cognitive
technologies for accelerated business growth, enhanced digital customer
experiences, improved operational efficiencies, and higher staff
productivity. Virtusa recently acquired eTouch Systems Corp. to enhance
its digital engineering expertise and broaden its digital service
offerings.
Blue
Prism has introduced several compelling features into its v6
platform to make it a cutting-edge digital workforce technology,
including:
-
Reusable modular software objects that can be configured with minimal
intervention from developers, allowing business users to quickly
deploy software robots
-
Custom interfaces that improve human-robot interactivity and
proprietary Adaptive Positioning Technology that automates application
controls and fields regardless of their on-screen position, thus
reducing development time
-
Adaptive dashboards that offer unprecedented, real-time insights that
can be packaged for use with third party tools
-
Multi-lingual user interfaces and double-byte character support to
expand geographic usability and complex language processing
-
Top-tier security that utilizes next-generation encryption algorithms
and customizable permissions to allow for more secure and focused
robotic automation
-
Extensive control room insight and features that provide detailed
information across the digital workforce and allow faster testing,
development, and deployment of automation
-
Enhanced cloud scale-out and deployment capability through its
Technology Alliance Program that results in reference architecture for
in-demand cloud platforms
By adopting Blue Prism’s Digital Workforce capabilities and interfacing
them with other ML, API, and AI platforms like Watson, Mashreq is on an
accelerated track to be the most innovative digital bank in the region.
Mashreq has recently launched a new, full-service digital bank, Mashreq
Neo, to cater to the day-to-day needs of a world on the move. This new
digital bank is completely branchless and will immerse users into a
compelling digital experience. The Blue Prism implementation will
bolster Mashreq’s ability to provide seamless and convenient
delivery-on-demand services to their tech-savvy customers through
Mashreq Neo and other banking platforms.
About Mashreq Bank
Established in 1967, Mashreq is the oldest Bank in the UAE with award
winning financial solutions and services. Throughout its 50 years'
history, Mashreq has differentiated itself through innovative financial
solutions, making it possible for its customers to achieve their
aspirations. Today, Mashreq has a significant presence in 11 countries
outside the UAE with 26 overseas branches and offices across Europe,
USA, Asia and Africa.
Mashreq launched earlier this year its new Vision and Mission, outlining
its commitment towards its clients, colleagues and the community. In
line with its new Vision to be the region's most progressive bank,
Mashreq leverages its leadership position in the banking industry to
enable innovative possibilities and solutions for its customers across
Corporate, Retail, International, Treasury and Islamic Banking. Mashreq
is proud to be the first financial institution in the UAE to be awarded
the Gallup Great Workplace Award for four consecutive years from
2014-2017. Mashreq also continues to invest in recruiting, training and
developing future generations of UAE National bankers.
About Virtusa Corporation
Virtusa Corporation (NASDAQ GS: VRTU) is a global provider of Digital
Business Transformation, Digital Engineering, and Information Technology
(IT) outsourcing services that accelerate our clients’ journey to their
Digital Future. Virtusa serves Global 2000 companies in Banking,
Financial Services, Insurance, Healthcare, Telecommunications, Media,
Entertainment, Travel, Manufacturing, and Technology industries.
Using a combination of digital strategy, digital engineering, business
implementation, and IT platform modernization services, Virtusa helps
clients execute successful end-to-end digital business transformation
initiatives.
Virtusa engages its clients to re-imagine their business models and
develop strategies to defend and grow their business by introducing
innovative products and services, developing distinctive digital
consumer experiences, creating operational efficiency using digital
labor, developing operational and IT platforms for the future, and
rationalizing and modernizing their existing IT applications
infrastructure. As a result, its clients are simultaneously able to
drive business growth through digital-first customer experiences, while
also consolidating and modernizing their IT application infrastructure
to support digital business transformation.
Holding a proven record of success across industries, Virtusa readily
understands its clients' business challenges and uses its domain
expertise to deliver innovative applications of technology to address
its clients’ critical business challenges. Examples include building the
world's largest property & casualty claims modernization program; one of
the largest corporate customer portals for a premier global bank; an
order to cash implementation for a multinational telecommunications
provider; and digital transformation initiatives for media and banking
companies.
Founded in 1996 and headquartered in Massachusetts, Virtusa has
operations in North America, Europe, and Asia.
© 2018 Virtusa Corporation. All rights reserved.
Virtusa, Accelerating Business Outcomes, BPM Test Drive and
Productization are registered trademarks of Virtusa Corporation. All
other company and brand names may be trademarks or service marks of
their respective holders.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180911005014/en/
Source: Virtusa Corporation
Greenough
Amy Legere, 617-275-6517
alegere@greenough.biz